The Do’s and Don’ts for a Successful Startup Funding
Raising outside startup funding is an intimidating, stressful, and honestly an exhausting process, but at some stage, nearly every startup will have to undertake. However, prospective investors depend on some fundamental indicators or faults to rapidly determine whether to spend extra time learning about your business and hopefully invest cash.
Having an executive overview of your business plan in hand is one of the original, efficient measures to attract and secure financing for a startup. Before they decide to finance, there are many investors who want to know your business plan first. The first impression prospective investors get about your undertaking is often your executive overview. It should therefore effectively outline your vision and company trajectory to clarify the stakeholder’s concept well.
Going for Startup Funding– Don’t Cut and Paste Templates:
To define value-added relationships, take the initiative to research prospective investors. This indicates that you took the time to explore the experience and background of an investor, which indicates that with the same level of thoughtfulness you have also approached your venture.
Like the remainder of us, investors hate spam and are much more likely to react positively to a contact reference, so make additional efforts to ensure a hot introduction to prospective investors. Be original and avoid copy-pasting the pre-defined templates.
Don’t carry unnecessary research reports:
Yes, we talked about the research part in the above-mentioned point but that doesn’t mean you are free to bundle up unnecessary research and data with you. Avoid too many technical details or numbers that your potential prospects may find boring or non-related. Instead, be short, crisp and precise and link your data and statistics to the value your business idea delivers.
Don’t exaggerate or make empty claims:
Investors are there to invest in both the idea and the people behind it. While Emphasizing on the strength of your team with a well-balanced educational and professional mix is a must, one should not just flow with the bragging part. It is good you have a wonderful team and you are very passionate but rather than telling about your ideas only, you should have some proven results handy to back your words.
Have a good financial plan for startup funding:
Talk about your vision and upcoming goals and when you plan to achieve them. Provide a timeframe with milestones and a clear vision of a world with your company. Also, be prepared to answer how you are going to spend the startup funding you’re looking to raise.
At the same time, don’t expect dumb money. Increased access to angel networks and sector research implies many better-trained investors. In the end, what will persuade an investor to write a cheque is your proposal’s true and future value, and your perceived capacity to lead your business. You’re almost certainly going to be forced to agree on certain terms you don’t like to secure startup funding, but don’t agree to overly restrictive terms, particularly in the Seed Round. If the investor fails to engage in subsequent rounds, make sure that certain conditions expire at a minimum. Have a solid financial plan.
Always remember one thing- as you seek startup funding, keep in mind that the investors should be your partners – giving you the input, advice, and startup funding to help your startup grow and sustain.