Brand loyalty is a reflection of your clients’ probability of doing business with you over and over again. Different industries have different ways to measure loyalty, but […]
Read more
All posts tagged: brand story
Storytelling for Startup: A Big Differentiator You Are Ignoring
The classic “four Ps” of marketing, originally coined in the 1960s, described the four elements that distinguish a brand: product, price, place, and promotion. Storytelling for startup […]
Read more